A dispensing platform for everything that's prescribed.
HealthiatRx takes a prescription from the professional who writes it to the patient who receives it. Organizations fund savings, distributors fulfill, the prescriber stays part of the care, and every role is paid from the same transaction.
- End to end, from prescription to payment
- Live in vision care
- Built for pharmacy & medical equipment
- API & AI Connect
Branded dispensing platforms
Vision care
Livevisionprescription.org
Pharmacy
NextBranded platform
Medical equipment
NextBranded platform
HealthiatRx dispensing platform
coreRoles connected to the platform
Prescribers
Organizations
Distributors
Patients
What is a dispensing platform?
Today, dispensing means a store. HealthiatRx makes it a platform.
A pharmacy counter, an optical shop, a medical supply company: today the store buys the product, sets the price and keeps the relationship. HealthiatRx replaces the store with a platform where every role does its part and is paid for it.
Dispensing today: a store
- The store buys inventory and sets one price
- Savings come only from insurance or a manufacturer coupon
- The prescription walks out the door, and the prescriber loses sight of it
- Pricing, benefits, fulfillment and payment live in separate systems
Dispensing on HealthiatRx: a platform
- Distributors supply the product; no one has to hold the inventory
- Any organization can fund savings, and the patient compares every offer
- The prescription starts the order, and renewals come back to the prescriber
- Prescriptions, offers, funding, fulfillment and payments run on one platform
The roles
Five roles. One platform.
Every order involves the same players. Each has a clear job, and each is paid, or saves, for the part it plays.
How they interact
One order, from prescription to payment.
Follow a single order through the platform and see which role acts at each step.
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01 Prescriber
The prescription is written
The prescriber examines the patient and writes the prescription on the platform, or it is verified with them.
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02 OrganizationDistributor
Offers are ready
Organizations have teamed up with distributors on offers: the distributor supplies the product, the organization chips in savings for its people and can include an administrative fee.
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03 Patient
The patient compares and chooses
The patient sees every offer they qualify for, side by side, each with one all-inclusive price, and picks one.
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04 Distributor
The order is fulfilled
The distributor ships exactly what was prescribed, from a validated prescription.
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05 Platform
Everyone is paid, in real time
The patient pays once. The platform pays the distributor, the prescriber's margin, the organization's administrative fee and the platform fee, and draws the organization's contribution. No claims to process.
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06 PrescriberPatient
Reorders come back
Renewal and reorder reminders bring the patient back to their prescriber, and the cycle starts again with fresh offers.
The business model
How every role makes money.
No one pays a subscription to take part. The platform earns only when an order happens, and every role is paid from that same order, in real time, with no claim processing.
Does: Examines the patient and writes the prescription. Sets a target price, a margin and trusted partners once.
Makes money: Where the practice takes part in dispensing: a margin it sets as a percentage of its target price, built into every offer and paid in real time on each order.
Pays: No fee to join.
Does: Teams up with a distributor to build an offer, chips in to fund savings for the people it serves, and can include an administrative fee.
Makes money: An administrative fee it can include in its offer, paid in real time on each order where its offer is chosen, plus the loyalty and goodwill of helping pay.
Pays: Its contribution on orders where its offer is chosen, within limits it sets. No fee to join.
Does: Provides the catalog, prices it, and fulfills orders. Pharmacies, suppliers, distributors and manufacturers.
Makes money: Its product and delivery price on every order it fulfills, paid in real time through the platform, with no claims to process.
Pays: No fee to join.
Does: Brings the prescription, compares every offer they qualify for, and picks one.
Makes money: Savings funded by the organizations they belong to.
Pays: Only the price on the offer they choose.
Does: Runs a branded dispensing platform for one care category, under its own name and domain. visionprescription.org runs vision care.
Makes money: Platform fees that are part of each order, only when transactions occur.
Pays: Uses HealthiatRx technology under an agreement with HealthiatRx.
Does: Builds, runs and improves the dispensing platform and every branded platform on it.
Makes money: A share of the platform fees on each order, plus optional add-ons such as AI Connect.
Pays: —
What's different
Savings for healthcare can come from anywhere.
Today there are two ways to save on prescribed care. HealthiatRx adds a third: any organization, from the grocery store to the coffee house to your employer.
Today
The insurance company
Insurers negotiate discounts based on what members pay in for care and how much volume they can bring to the table. Your savings depend on your plan.
Today
The manufacturer
Manufacturers discount their own products through coupons and savings cards, depending on whether you have insurance, what your formulary covers, or whether you have no insurance at all.
New with HealthiatRx
Any organization
Coffee houses, corporations, mom and pop shops, digital influencers: any organization can offer savings on the products patients are prescribed. Each one teams up with a distributor to build its own offer, and patients pick the best one.
Solutions
One platform, every care category.
Wherever a professional prescribes and someone else fulfills, HealthiatRx runs it as a branded dispensing platform. Vision care is live today.
Vision care
Contact lenses and eyewear, prescribed by optometrists and ophthalmologists. Running today as visionprescription.org.
Pharmaceutical
Prescription medications, from the prescriber's order to a licensed pharmacy's doorstep, with every offer the patient qualifies for shown side by side.
Durable medical equipment
Equipment and supplies that need an order, documentation and resupply, connected from the prescriber to the supplier.
Other ancillary services
Any category where a licensed professional orders and a separate party fulfills.
Technology
Everything behind a simple order.
Patients see a prescription, a few offers and one price. Behind it, one shared core runs the work that usually takes a dozen systems, with an API and AI Connect for every role.
Prescription & validation
Prescriptions written on the platform or verified with the prescriber, so every order starts from a valid order.
Marketplace & offers
Organizations and suppliers compete to serve the patient, with each offer built around the exact prescription.
Open funding
Any organization, from health plans to grocery stores, funds its own offer and builds it with a distributor. The savings are already in the price, with nothing to file.
Pricing & contracting
Target prices, margins and agreements between participants, set once and applied to every order.
Catalog & fulfillment
Supplier catalogs, availability and delivery in one flow, from prescription to doorstep.
Payment & settlement
One payment from the patient, split and settled to every participant for the value they brought.
Renewals & reorders
Expiry and reorder reminders that bring the patient back to their prescriber, not to a coupon.
AI Connect (MCP)
Manage everything by asking. An MCP connector lets every participant ask questions and change settings through AI assistants such as Claude.
Running today
visionprescription.org runs on HealthiatRx.
A nonprofit dispensing platform for vision care, and the first branded platform built on HealthiatRx. Eye-care professionals prescribe, vision plans, employers, gyms and creators fund offers with distributors, and patients pick the best one at one all-inclusive price.
See the dispensing platform in action.
Whether you prescribe, fund savings, supply products or want to run a platform for your care category, we'll walk you through it.
Want to see it running? Visit visionprescription.org